What would it feel like to date a longtime friend for 40 days and nights? That was the challenge that two thirtyish New York City-based graphic designers, Timothy Goodman and Jessica Walsh, took on when they played a self-imposed dating game between March 20 and April 28, and recorded the experience. Although romance wasn’t in the cards, their audacious experiment generated a blog that triggered a storm of visual responses. Their reasons for embarking upon the social experiment sound uncannily like the plot of When Harry Met Sally. As long-time friends and design colleagues, Goodman and Walsh had frequent, long conversations about their relationship issues. So, to explore their habits and fears in relationships, Goodman tells me, the pair decided to date. The content of the site and book lays the couple’s intimacies bare through candid, confessional diary entries as well as choreographed performance videos that wittily address dating behavior. We have received thousands of messages from people all over the world, of all ages, genders and cultures, about how As designers, Goodman and Walsh felt it was important for 40 Days have a visual identity. What happened after day 40?

40 Days of Dating: An Experiment

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Merely one month after signing with evil agency overlords CAA, the duo that made you hate love have sold the movie rights to their 40 Days of Dating blog to Warner Brothers. Upon signing with the Death Star, blog co-creator Timothy Goodman made repeat assurances to me in that he and co-creator Walsh would not just be selling out simply for the sake of the entertainment business coming knocking, yet here we are in a little over a month. After a whirlwind tour of television and movie studios, the notoriously on-again off-again best friends decided the feature route was the best way to go, despite a seminal 40 Days rom-com a lready existing miss you Josh Hartnett!

The deal was “chased down” by Warners Brother VP Sarah Schechter who will hopefully develop this project with all the contrived angst it mined over the course of the blog rollout. Curse me all you want for approaching this development deal with a bitterness only rivaled by Goodman’s disdain for Walsh’s feelings over the course of the 40 day experiment, but when you take a multi-week break from putting up posts on the site you’re trying to sell simply because you’re too busy trying to sell it, it’s hard to believe that your sale isn’t just a complete sell-out.

I was into the blog until they went on a break. Then it just all went to hell.

What the Internet’s Strangest Dating Sensation Teaches Us About Old-Fashioned Romance

Love is a central theme in humanity across time and cultures. But what exactly is it, and why do we all approach it so differently? How does it affect us so deeply that sane people have gone mad over it?

Any addicts of the 40 Days of Dating project know that the big reveal meaning go out once a day, not go out with anyone else, and blog about.

Friends Jessica and Timothy decided to date for 40 days and write about the experience. The result is 40 Days of Dating , an absurdly captivating blog. It’s easy to fall in love with 40 Days of Dating : a lot easier, as it turns out, than Jessica Walsh and Timothy Goodman are finding it to fall in love with each other. But hey, it might happen.

The thrill of the blog — which documents their day experiment — is the uncertainty of it all. The pair began as friends and decided to try dating for 40 days with a few guidelines: a requirement to see one another every day, a weekly couples therapy appointment, three date nights a week, one weekend trip together, and no seeing anyone else. Outside of that, however, it’s up to Jessica and Timothy, both designers who live in New York City, to decide how to proceed, and that turns out to be more complicated than one might think.

How do you casually date a close friends? Does the expiration date make a real relationship impossible? When is the right time to throw caution to the wind and have sex? Each day, Jessica and Timothy fill out a questionnaire about their days, including how they’re feeling about each other and the experiment as a whole. The project began on March 20, but the blog runs from July 10 to August Jessica dissects her desire to jump into a relationship with every man she dates, while Timothy analyzes his fear of commitment.

“40 Days Of Dating” Is Your New Blog Obsession

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What would happen if Harry met Sally in the age of Tinder and Snapchat? Manhattanites and graphic designers Timothy Goodman and Jessica Walsh decided to find out — and the platonic friends embarked on the tenuous mission of dating each other for 40 days. The adventure was chronicled in a blog — and now a book — for all to see.

The ground rules were simple: see each other every day for 40 days, go on at least 3 dates a week, see a couple’s therapist, and don’t hook up with anyone else in that time frame. With these rules in place, the two launched their design-heavy blog, “40 Days of Dating,” in , hoping to “cure” one another of their dating bad habits. Now, a year and a half later, they have a book out under the same name, out Feb. And no stone in their relationship is left unturned.

Think of the bright orange book as a field guide to Millennial dating in New York City. Every text message, tweet, and scrap of dating ephemera like restaurant receipts, Magnolia bakery cartons and even a corporate condom, are methodically filed and documented in the day experiment. Beginning in March , Goodman and Walsh dated, ate, drank and bickered across New York City, with their fights chronicled on iMessage and Facebook chats pasted in the book.

Even their couple’s therapist weighs in on their social experiment, noting their relationship patterns “were largely related to their particular family histories. To many fans’ delight, the book picks up where the blog left off, after Day

The Voyeuristic 40 Days of Dating Project is Now An Even More Voyeuristic Book

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Skip navigation! Story from Sex. Many, many relationships begin as friendships. A suggestive look or touch or — we’re all adults here — one alcohol-fueled evening can trigger that tidal shift from “just friends” to “together. Frustrated with the New York City dating scene and tired of complaining to one another about their failed relationships, the platonic pair wondered: What would happen if they dated each other for 40 days — and strove to break their worst relationship habits in the process?

A self-described “hopeless romantic,” Jessica would hurl herself into every new fling, only to be crushed when it didn’t work out.

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Goodman prefers to date casually, sometimes seeing several women at the same time. Walsh, on the other hand, is a self-described “hopeless romantic” who jumps too quickly — her words — into relationships. But the two also have a lot in common. They both live in New York City , work as graphic designers and have been friends for the past four years. In March, after finding themselves newly single and equally frustrated, they started dating for a day experiment, with plans to document the entire journey, day-by-day.

Frustrated with the New York City dating scene and tired of complaining to one get is also a stunning viral blog and then a graphic, full-color book chronicling their experience. 40 Days of Dating: An Experiment is out today.

Did anything interesting happen? Truthfully, I am quite nervous. However, I know that when an opportunity scares me, I must go for it. No matter what the outcome, it will certainly be an interesting experience. Hopefully we can have some fun along the way, too. Did you learn anything new about Timothy? He told me that when his mother got pregnant, his father made her choose between keeping the child or staying with him.

It seems to me his dating style could result from this. He breaks off relationships before they get too serious to avoid the risk of abandonment.

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Beginning in March , Goodman and Walsh dated, ate, drank and bickered across New York City, with their fights chronicled on iMessage and Facebook chats pasted in the book. Even their couple’s therapist weighs in on their social experiment, noting their relationship patterns “were largely related to their particular family histories.

To many fans’ delight, the book picks up where the blog left off, after Day The couple — spoiler alert — doesn’t end up together, though both Walsh and Goodman say there are no hard feelings, and they remain close. If all of this sounds like the script to some earnest indie Hollywood flick, you’re not wrong. After their blog went viral, Goodman and Walsh were offered movie rights from Warner Brothers.

It also inspired the new book 40 Days of Dating, An Experiment: One Girl, According to her, their blog had no designs to tap into a cultural.

In July , two young New York designers published their romantic experiment online. As designers, they documented the entire process. How does play inform what you do professionally? The heart of much of what we do as creatives is discovery through experimentation. Often the best ideas come out of spontaneous play. I think play is a mindset, where I allow myself the space and time to experiment and take risks without being afraid of failure.

I WENT ON A DATE.. ALONE !